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RYERCAT’s Big Break: Our Journey to a Game-Changing Deal

RYERCAT’s Big Break: Our Journey to a Game-Changing Deal

As devoted fur parents to three lovely cats, Sam and Mel experienced firsthand the challenges of feline dental issues—costing them over $2000 in treatments. This made them realize that every cat deserves the best dental care possible, inspiring the creation of the RYERCAT Cat Toothbrush to help fellow cat owners. RYERCAT was born out of a passion for improving feline dental health. Sam and Mel developed the RYERCAT Dual-Sided Toothbrush, made from soft, biodegradable cornstarch to protect cats' teeth, and introduced Silvervine Dental Sticks as a fun, natural way to promote both play and dental care.

In 2024, RYERCAT was featured in a prestigious TV show for businesses in Canda, where Sam and Mel confidently pitched their innovative products and secured a deal! It was an unforgettable moment for the company, the founders, and even their cat Rylie, who starred as the episode's MEOWdel. While pitching in front of some of the top investors and business leaders in the country was nerve-wracking, Sam and Mel delivered a passionate presentation—and it paid off.

The investors in the TV show were some of the most accomplished business leaders in the country and they saw the value in the toothbrush and dental sticks, but they also recognized Sam and Mel's dedication to improving the lives of cats everywhere. Their successful journey in this national TV show has propelled RYERCAT’s mission to help cats live healthier, happier lives through better dental care. And the best part? THEY GOT THE DEALl! 🎉

Cat parents with their cat


Why did RYERCAT stand out? Aside from the passion and enthusiasm from the owners - Sam and Mel. They created well thought out products that would surely help fellow fur parents and fur babies. Our double sided toothbrush was a big hit because of it’s small head that fits cats’ tiny mouth and it’s special curve that prevents the cat toothbrush from hitting a special nerve in front of their teeth which is the Jacobson’s nerve. It also has a special pointy side that is used for taking out tiny food debris in their teeth. 

Two Ladies Smiling at the Camera

Sam and Mel were also thinking about how fur parents could incorporate fun ways in the cat's dental care? They came up with the Silvervine  Dental Sticks. These natural, safe, and effective sticks that promote dental health and play while also providing a fun and therapeutic activity for cats. Silvervine is as powerful as a catnip so make sure that your camera is ready when giving a stick to your cat. .

We know how challenging it can be to keep up your cat’s dental health. Cats are not cooperative in toothbrushing and the RYERCAT team wanted to change that. Our toothbrush and dental sticks were created with both cats and their parents in mind, making dental care simpler and more enjoyable. 

Whether you're a vet clinic looking to provide better options for feline patients, a pet store wanting to stock a product that customers will love, or a fur parent hoping to give your cat the best care possible, RYERCAT has you covered. RYERCAT’s products are trusted by cat owners across Canada and the US, and with our recent TV business show success deal, we’re ready to reach even more homes and businesses!